https://www.infowiz.co.in

DIGITAL MARKETING

Best Digital Marketing Course in Chandigarh/Mohali and Bathinda

Digital marketing refers to the effective use of promotion and advertising that can reach people spread across the globe through digital channels. Today’s era is of smart travelers and these people work smartly to get a particular product and service. The public is reached through social media, (Facebook, Instagram, Twitter etc.), email and websites.

 

Importance of Digital Marketing

When you are running a small business and you want to increase your customers across city, state, country then digital marketing is very helpful and effective tool in core marketing. Digital marketing is the most powerful tool to target a large audience in today’s scenario. In today’s highly competitive world, digital marketing has become the backbone of what a business does for its customers. One can reach large numbers of customers through social media, email and websites. Here are the main types of digital marketing that you should consider for your business growth.

1) Search Engine Optimization(SEO)

2) Search Engine Marketing(SEM)

3) Pay Per Click Advertising (PPC)

4) Social Media Marketing(SMM)

5) Content Marketing

6) Email Marketing

 

Scope of Digital Marketing

Digital marketing is the backbone of any profession/industry/organization whether it is an individual or an organization. promote or advertise your brand to the public worldwide; Digital Marketing is the fastest, effective and reliable way to target audience. There has been a tremendous increase in the demand for professionals in digital marketing and there are many career options available. There are many advantages of choosing a career in digital marketing. Unlike other fields that promise ample growth opportunities, job opportunities in digital marketing are ever-increasing and never-ending and are in demand in all seasons.

 

Best 6 Months /6 weeks Industrial Training in Digital Marketing Chandigarh/Mohali & Bathinda

In the last few years, the demand for digital marketing has increased a lot. Almost all organizations are looking to increase their brand’s sales volume, services etc. If you want to make your presence felt in any organization and want to master the digital marketing field then choose the best Industrial Training in Digital MarketingWill help you enhance your skills in InfoWiz and pave the way to become a perfectionist. We provide complete practical information about digital marketing and its related tools. So if you want to make a strong hold in the field of digital marketing, then reach out for six months/weeks industrial training in digital marketing in Punjab as we help you build your career as a digital marketing expert.

 

Digital Marketing Industrial Training – Course Content

INTERNET BASIC INTRODUCTION

  • Introduction to SEO
  • Internet
  • How Search Engine Works
  • Browser
  • AutoFill Tool
  • Http vs Https
  • what are blogs

SEO BASIC

  • Page Rank and Alexa Rank
  • SERP ( Search Engine Result Page )
  • Search Engine Crawler
  • Domain and Web Hosting
  • Black hat SEO
  • White hat SEO
  • Google algorithm Updates
  • Types of Website
  • Types of Information
  • Spider View
  • Copyscape
  • PingWebsite
  • Importance of domain age.
  • Selection of keyword or keyword analysis
  • Title optimization
  • Meta tag optimization
  • SEO friendly design
  • Content optimization
  • Image Optimization
  • Introduction about link building
  • Introduction about google sandbox
  • Introduction Robots.txt
  • Introduction Site map
  • Canonical issue
  • Case study

SEO RESEARCH & ANALYSIS

  • Keyword and keyword analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • How to Choose Best Keywords
  • Tools available for Keyword Research
  • Business to business Keyword
  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design & Layout

SMO, SEM, SMM

  • Knowledge about ( SMO Social Media Optimization)
  • Account creation for SMO
  • Promotion by SMO (Image)
  • Promotion by SMO (Video)
  • Online Video- content is king
  • Social sharing, comments and reviews
  • Promoting YouTube Videos
  • URL Shortening Tools
  • URL Builder
  • Promoting a Brand on Google+
  • Using Ads inside Videos

ON-PAGE OPTIMIZATION

  • The Page Title
  • Meta Descriptions & Meta Keywords
  • Headings
  • Word Tracker
  • H1, H2, H3 Tags
  • Anchor Text optimization
  • HTML/W3C Validation
  • Content Optimization
  • HTML Code Optimization
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Internal Link Building
  • The Sitemap
  • Server and Hosting Check
  • Robots Meta Tag
  • 301 Redirects
  • 404 Error
  • Duplicate content
  • Text
  • Image
  • Video
  • Html
  • Stat Counter
  • Google Analytics
  • Meta tag Generator

OFF-PAGE OPTIMIZATION

  • Types of directory
  • Search engine submission
  • Directory Submission
  • Practice of directory submission
  • Knowledge about Social book marking
  • Social book marking submission
  • Report Verification
  • Practice of Social book marking
  • Practice with Auto fill tool
  • Knowledge about classifieds and article writing
  • Finding free classifieds
  • Classifieds Posting
  • Introduction to article submission
  • Article writing
  • Article Submission
  • Introduction with yahoo answer
  • practical’s with yahoo answer

TRAFFIC CAMPAIGNING

  • Daily traffic generation tools
  • Traffic Analysis
  • Traffic monitoring
  • Traffic Rotation
  • Introduction about link building
  • Introduction about google send box
  • How to submit site maps
  • Knowledge about google ad words
  • Configuring of google AdSense
  • Domain age
  • Meta tag generation
  • Wiki links
  • Web 2.0
  • Business Listing
  • Video Submission
  • PPT Submission
  • PDF Submission

ADVANCE SEO TECHNIQUES

  • Dynamic Site Optimization
  • SEO For Ecommerce Site
  • Htaccess File
  • Google Panda Updates
  • Google Penguin Updates

PPC SYLLABUS

  • An Introduction to PPC
  • Search vs Display Targeting
  • CPC-based, CPA-based & CPM-based accounts
  • PPC Metrics
  • Keyword Match Type
  • Campaign Structuring & Budgeting
  • Seed Keyword Generation
  • Keyword Planner Tool
  • AdCopy Explanation (Text, Image, Rich-Media & Ad Builder)
  • Account Structure & Campaign Set-Up
  • Conversion Tracking Code
  • AdWords Editor Tool
  • Budget, Billing & Reporting
  • Ad Extensions
  • Display Advertising & Remarketing
  • Bidding & Optimization Technique
  • Product Listing Ads

ONLINE EARNING WITH SEO

  • Earn With Adsence
  • Earning with infilinks-Kontera
  • Earning Through Affiliate Marketing
  • Earning Through Google
  • HTML SEO Tips
  • FTP
  • Advance SEO Tips
  • Cpanel
  • Live Project URL Based
  • FTP Site UP/Downloading
  • WHM (Web Hosting Manager)

Future Scope of DIGITAL MARKETING

The enormous client commitment calls for increasingly more openings for work. The employment region has considered a most important share of jobs generated via the Digital Marketing Industry. The facts exhibit that the whole quantity of job possibilities in the Digital Marketing enterprise to go 8 lakh jobs in 2019. The career scope in Digital Marketing appears to be appealing to masses and that is the reason behind why numerous experts are learning this course to enter the business.

DIGITAL MARKETING Course Duration

Track Regular Track Weekend Track Fast Track
Course Duration 120 – 180 Days 24 Weekends 40 – 60 Days
Hours 2 hours a day 3 hours a day 6+ hours a day
Training Mode Live Classroom Live Classroom Live Classroom

This is an approximate course duration for DIGITAL MARKETING. Please contact our team for the current DIGITAL MARKETING course fee and duration. CONTACT US

RELATED COMPANY FOR JOB

Lets Get Started your Live Project
We will help you to Create your Project and to grow your business.