What are the Digital Marketing Strategies in 2020

Video Digital Marketing

Video digital marketing for SEO is very big in 2020 in the realm of search engine optimization (SEO). First off don’t forget to create videos and submit them to YouTube,Vimeo, Daily Motion, Blip, Wistia, Meta cafe, Veoh, and Mega video. Be sure to make each video at least slightly different. The major search engines such as Google, Yahoo, Bing, and really don’t want you to post duplicate content. It’s either highly frowned upon or even Penalized. Check out Google console to see any penalties enforced by Google. You’ll also see keywords that don’t show their origin in Google Analytics in Google console.

The Web 3.0

The internet or web 3.0 is still huge albeit the term was coined a while ago. This is that the internet will be semantically or big data driven from now on. Google even uses latent semantic indexing to cross reference web pages and semantically rank them. That’s why it’s crucial to canonize your website pages especially the home page. Make sure your main URL is the same URL throughout the website information architecture.

Web 3.0 was found by John Markoff in the New York Times (2006). The third generation of internet-based services, the smart or intelligent internet. It’s web based services that compose of the intelligent web. Those using big data are an example, using intelligent analytics reports, Google trends, Advanced advertising mathematics, Google Ad planner, Ubersuggest, and more.

Google introduced Rank Brain which we’re still only even beginning to understand in 2020. It came out five years ago. Rank Brain is Google’s AI that uses machine learning to rank web pages with latent semantic indexing mathematical models, then latent diriclay, and after that dirrivitive allocation.

This can be derived from a list of things that we can’t assume. It could be co occurrence in web documents. This refers to distance between the keywords on the page itself. Google Ranks the importance of keywords in a search phrase. So if you search for “Super Mario Brothers” it will rank the keywords that should come up and give them a score based on abstractions and meanings that Google generates rather than the exact phrase which could return the wrong results without the semantic Rank Brain modeling (connectivity modeling). Citations and links on the web. This would be if there are a lot of pages about mario, luigi, browser, princess, toad, that link to the web page. It looks at linking in text, Bias to corpuses. This means that Google only cares about trusted sites linking in as opposed to all of the internet. Searcher click data corpi may be used.

So this means that if you can brainstorm keywords that are semantically on topic and use them in the web page, then semantically you have a better chance of showing up first as opposed to just sprinkling in the exact keywords into the article and making the article even sound bad or robotic/un human readable or even keyword stuffed (a big white hat SEO no).

Where the website is pointing is important. If the site links to a Nintendo website often then this is factored into the semantic connectivity. Also, be sure to look at competitors pages or other sites that are ranking for this phrase and get keyword ideas for semantic connectivity or even keyword suggest tools.

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