Digital marketing

Digital marketing refers to use the publicity and advertisement which can reach masses scattered across the globe through digital channels. Today’s era is of smart commuters and these people art smartly for acquiring a particular product service one desires. The approach of the masses is done through social media, ( Facebook, Instagram, Twitter, etc) Emails and also websites.

Importance of digital marketing

Digital marketing is a very helpful and effective tool in core marketing when you are running a small business and you want to enhance your clients across the city, state, the country as a whole. The most powerful tool in today’s scenario of targeting a large audience is digital marketing. In today’s scene of immense competition, digital marketing has become the backbone of what a business is to its customers. One can reach a large no. of clients through social media, emails, and also websites. Here are the main types of digital marketing you should consider for your business.

1) Search engine optimization(SEO)
2) Search engine marketing(SEM)
3) Pay per click advertising (PPC)
4) Social media Marketing(SMM)
5) Content marketing
6) Email marketing

Scope of digital marketing

Digital marketing is the backbone in any profession/ industry/ organization whether individual or an organization. Promoting or adverting your brand among the masses across the world; digital marketing is the fastest, inferential and reliable mode of targeting the audience. The demand for professionals in digital marketing has shown a tremendous increase and multiple career options are the advantages of opting for a career in digital marketing. The job opportunities in digital marketing are ever-growing and never-ending. unlike the other sectors providing employment opportunities, digital marketing is an all-season in demand.

Best 6 Months /6 weeks Industrial training in Digital Marketing Chandigarh/Mohali & Bathinda

The demand for digital marketing has grown up tremendously in the last few years. Almost all the organizations are looking to increase their brand sales volume, service providers, etc. if you want to make up your presence felt in an organization be a master in the Digital Marketing field. Industrial training in digital marketing at Infowiz will help to enhance your skills and will pave a way in becoming a perfectionist. We provide complete practical know-how about digital marketing and the tools associated with it. so if you want to have a stronghold in the field of digital marketing reach out for the six months/weeks industrial training in Digital Marketing in Punjab as we help you in shaping up your career in digital marketing.

INTERNET BASIC INTRODUCTION

  • Introduction to SEO
  • Internet
  • How Search Engine Works
  • Browser
  • AutoFill Tool
  • Http vs Https
  • what are blogs

SEO BASIC

  • Page Rank and Alexa Rank
  • SERP ( Search Engine Reslut Page )
  • Search Engine Crawler
  • Domain and Web Hosting
  • Black hat Seo
  • White hat Seo
  • Google algorithm Updates
  • Types of Website
  • Types of Information
  • Spider View
  • Copyscape
  • PingWebsite
  • Importance of domain age.
  • Selection of keyword or keyword analysis
  • Title optimization
  • Meta tag optimization
  • SEO friendly design
  • Content optimization
  • Image Optimization
  • Introduction about link building
  • Introduction about google sandbox
  • Introduction Robots.txt
  • Interoduction Site map
  • Canonical issue
  • Case study

SEO RESEARCH & ANALYSIS

  • Keyword and keyword analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • How to Choose Best Keywords
  • Tools available for Keyword Research
  • Business to business Keyword
  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design & Layout

SMO, SEM, SMM

  • Knowledge about ( SMO Social Media Optimization)
  • Account creation for SMO
  • Promotion by SMO (Image)
  • Promotion by SMO (Video)
  • Online Video- content is king
  • Social sharing, comments and reviews
  • Promoting YouTube Videos
  • URL Shortening Tools
  • URL Builder
  • Promoting a Brand on Google+
  • Using Ads inside Videos

ON-PAGE OPTIMIZATION

  • The Page Title
  • Meta Descriptions & Meta Keywords
  • Headings
  • Word Tracker
  • H1, H2, H3 Tags
  • Anchor Text optimization
  • HTML/W3C Validation
  • Content Optimization
  • HTML Code Optimization
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Internal Link Building
  • The Sitemap
  • Server and Hosting Check
  • Robots Meta Tag
  • 301 Redirects
  • 404 Error
  • Duplicate content
  • Text
  • Image
  • Video
  • Html
  • Stat Counter
  • Google Analytics
  • Meta tag Generator

OFF-PAGE OPTIMIZATION

  • Types of directory
  • Search engine submission
  • Directory Submission
  • Practice of directory submission
  • Knowledge about Social book marking
  • Social book marking submission
  • Report Verification
  • Practice of Social book marking
  • Practice with Auto fill tool
  • Knowledge about classifieds and article writing
  • Finding free classifieds
  • Classifieds Posting
  • Introduction to article submission
  • Article writing
  • Article Submission
  • Introduction with yahoo answer
  • practical’s with yahoo answer

ADVANCE SEO TECHNIQUES

  • Dynamic Site Optimization
  • SEO For Ecommerce Site
  • Htaccess File
  • Google Panda Updates
  • Google Pengiun Updates

TRAFFIC CAMPAIGNING

  • Daily traffic generation tools
  • Traffic Analysis
  • Traffic monitoring
  • Traffic Rotation
  • Introduction about link building
  • Introduction about google send box
  • How to submit site maps
  • Knowledge about google ad words
  • Configuring of google AdSense
  • Domain age
  • Meta tag generation
  • Wiki links
  • Web 2.0
  • Business Listing
  • Video Submission
  • PPT Submission
  • PDF Submission

ONLINE EARNING WITH SEO

  • Earn With Adsence
  • Earning with infilinks-Kontera
  • Earning Through Affiliate Marketing
  • Earning Through Google
  • HTML SEO Tips
  • FTP
  • Advance SEO Tips
  • Cpanel
  • Live Project URL Based
  • FTP Site UP/Downloading
  • WHM (Web Hosting Manager)

PPC SYLLABUS

  • An Introduction to PPC
  • Search vs Display Targeting
  • CPC-based, CPA-based & CPM-based accounts
  • PPC Metrics
  • Keyword Match Type
  • Campaign Structuring & Budgeting
  • Seed Keyword Generation
  • Keyword Planner Tool
  • AdCopy Explanation (Text, Image, Rich-Media & Ad Builder)
  • Account Structure & Campaign Set-Up
  • Conversion Tracking Code
  • AdWords Editor Tool
  • Budget, Billing & Reporting
  • Ad Extensions
  • Display Advertising & Remarketing
  • Bidding & Optimization Technique
  • Product Listing Ads
  • My Client Center
  • Invalid Clicks
  • Different Analysis Report
  • Analytics Set-Up, Tracking Code & Correlation
  • Analytics role in PPC
  • Analytics related for Adwords Improvement
  • Google Certification