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One of the leading companies working in this arena is Infowiz.
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SEO Basic

  • Introduction – SEO,SMO, SEM, WWW, Domain, Google, Yahoo and Bing Local
  • Seo basic tips,tricks and optimization – History Of Search Engines, Seo techniques, Black, White, Grey Hat SEO, Google Algorithms, Analysis of website, Page Rank (PR) Algorithm, Local search
  • On page SEO – Content, Keyword Density, Image Optimization, Copywriting, Page title, Meta tags, Heading tag, Internal link, Footer Optimization, Url structure, HTML/W3C Validation.
  • Off page SEO – Page ranking, Directory Submission, Link building, Local business listing, Classifieds posting, Blogging, Social media

Advanced SEO Techniques

  • Dynamic SEO – WordPress, WordPress Plugin, Articles, Landing page, URL re-writing, Htaccess File, Robots.txt, Rss, video seo and mobile seo.
  • Research and Analysis – Market Research, Competitor Analysis, seo tools, Keyword Research and Analysis, PPC, SEO Reports, and Google Adwords
  • Keyword Strategies – Long Tail Keyword, Keyword Analysis, Keyword Reporting, Keyword Selection, Keyword Tools and Competition
  • Social media optimization – Facebook, Linkedin, Twitter, Marketing tips
  • Google tools and Updates – PPC (Pay per click), CPC(Cost per Click), RPM(Revenue per thousand impressions), Panda, Pengiun, Webmasters, Analytics, Adsense, Adwords, sitemap
  • SEM (PPC) Pay Per Click Training – PPC, MCC, Bid Management, Ads Formatting, Display Network, location, Bounce Rate, Negative Keyword Strategies
  • Adsense Training – Strategies, Concept, ads training – earning tips and guideline
  • WordPress Training – WordPress installation, customization, backup, domain hosting, article writing tips tricks, blogging, seo plugins installation and guideline

Live Project & Certification

  • Blogging – Blogger, WordPress, plugin, blog Seo
  • Basic Website design- Basic website design and html css knowledge.
  • Eran money online – Google adsense, private ads, other ads networks, affilates.
  • Interview Preprations – We help students to prepare for interviews, CV, Online Portfolio, QA Sessions
  • Live Project – helps students to get online SEO projects
  • Online Certification – Get professional certificate

PPC Training Introduction

What is Pay per Click Marketing (PPC)
Why we need PPC
Importance & Benefits of PPC
Other Pay-Per-Click Providers
Major Pay per Click Search Engines
Google AdWords
Yahoo Search Marketing (Overture)
Set-up PPC Campaign
Google Adword Account Structure
PPC campaign Navigation

How to set up PPC Campaign

Set-up PPC Campaign
Google Adword Account Structure
PPC campaign Navigation
Use Multiple Account
Use My Client Center (MCC)
What is “Click-through-Rates” (CTRs)
What is Impression?
What is Conversion?
What is “Cost/Conversion”?
How to increase CTR & Conversion
What is Tracking Code?

How to do Keyword Research for PPC

What is Keyword Research?
Difference between SEO & PPC keywords
Research PPC Keywords
Importance of target keywords
Select Targeted/related Keywords
Analyze Competitors keywords
Find Keywords popularity & Search Volume
Categorize Keywords in Ad groups
PPC Keywords tools and resources

How to Create Ads for PPC Campaigns

Create Effective Ads Ad groups
Unique Title
Measurement of Title, Description URL
Ad that produce better ROI
Example of Successfully Effective ads

PPC Campaigns Tools

Google Adword Tool
Keywords Spy
Google Adword Editor

Bids Management in PPC

What is bidding?
What is Quality Score?
How Quality Score Effect on Bids?
How to Increase Position on Search?
Bid for Ad position
Define Bid for Each Keywords and Bid Management
User Define bids and Google Automatic Bids
Importance of bidding techniques
Competitors Analysis for bidding

How important is Landing Page for PPC

What is Landing Page?
Ads versus Landing Page
Important of Landing Page
Optimize your landing pages
How to Increase conversion rates
What is “Click-through-Rates” (CTRs)
Use ‘Calls to Action’
Cost/Conversion

PPC reporting structure

Campaign Performance Reports
Keywords Performance Reports
Ad group Performance Reports
Ads Performance Reports

Contact Infowiz Software Solutions – Best Digital Marketing 6 Months / 6 Weeks Industrial Training in Chandigarh/Mohali

Address: SCO 118-120, (Near State Bank of India), Sub City Center, Sector 34-A, Chandigarh, Pin Code 160022.
Email: info@infowiz.co.in
Phone Number: +91 9888-500-888, +91 172-4567-888